Riveria Maya Jazz Fest Will be Rebranded into the Mexican Caribbean Music Fest

Photo Courtesy of Green House Cozumel

For the first time in 20 years, the Riviera Maya will not host the international jazz festival.  While the festival was a big draw for many years, it had lost momentum and popularity competing with the BPM and other more trending music festivals.

Rather than let such a good event fade away the promoters have wisely decided to put 2024 on hiatus while the event is rebranded it became known for. Instead, the 2024 event has been postponed until next year when it will reemerge as the Mexican Caribbean Music Fest.

According to Andrés Martínez, Director of the Mexican Caribbean Tourism Promotion Council (CPTQ), November is currently a season with much more solid hotel occupancy rates which led organizers to rethink timing of the event since November is a busier month, and it’s also TRI season here in Cozumel

The revamp will see the festival broaden its musical focus by integrating more diverse genres and opening the doors to a wider audience. Martínez, who heads the Consejo de Promoción Turística del Caribe Mexicano (CPTQ), says the event’s main objective is to encourage tourism in low seasons.

He says part of the restructuring will also see the festival change venues. He says the first edition of the Mexican Caribbean Music Fest will be held in Playa del Carmen, but they are considering different venues for future events.  No word yet as to whether Cozumel will be combined as part of the venue.  This was done several years ago with a Caribbean Film Festival and it was quite successful with participants seeing both the mainland and the island.

The festival will combine national and international talents that attract both North American and Mexican markets. “I spoke with Riviera Maya hotels and it was established that it was necessary to promote the event with new genres” he added.

Details of a lineup and dates for a possible first edition have not yet been revealed, however, Martinez says the official announcement is expected soon.

El Festival de Jazz de la Riviera Maya cambiará su nombre por el de Mexican Caribbean Music Fest

Por primera ocasión en 20 años la Riviera Maya no será sede del Festival Interanacional de Jazz. A pesar de que el festival fue una gran atracción durante muchos años, había perdido impulso y popularidad compitiendo con el BPM y otros festivales de música más de moda.

En lugar de permitir que desaparezca u evento tan bueno, los promotores sabiamente lo pusieron en pausa para el 2024 en tanto se renueva por aquello por lo que se le conoció. En su lugar el evento 2024 se pospuso hasta el próximo año resurgiendo con el nombre de Mexican Caribbean Music Fest.

De acuerdo con. Andrés Martínez, Director del Consejo de Promoción Turística del Caribe Mexicano (CPTQ), el mes de noviembre en la actualidad está dentro de una temporada con tasas de ocupación hoteleras más sólidas lo que llevó a los organizadores a replantear el calendario del evento ya que noviembre es un mes de mayor actividad, y también es la temporada del TRI acá  en Cozumel.

Con la renovación, el festival ampliará su enfoque musical para integrar géneros más diversos y abrir las puertas a un público más amplio. Martínez, quien encabeza el Consejo de Promoción Turística del Caribe Mexicano (CPTQ), dice que el evento es para fomentar el turismo en temporadas de menor afluencia turística.

Indicó que parte de la reestructuración también implicará que el festival cambie de sedes. Mencionó, también, que la primera edición del Mexican Caribbean Music Fest se realizará en Playa del Carmen,  pero que se están considerando distintas sedes para eventos futuros. Aún se desconoce si Cozumel formará parte de esas sedes. Esto se hizo hace varios años con un Festival de Cine Caribeño, con bastante éxito con participantes tanto del macizo continental como de la Isla.

El festival combinará tanto talentos nacionales como internacionales que atraigan el mercado estadounidense y al mexicano. “Platiqué con hoteles de la Riviera Maya y se estableció la necesidad de promover el evento con nuevos géneros”, agregó Martínez.

Aún no se han revelado los detalles de la cartelera musical ni las fechas para la posible primera edición; sin embargo, Martínez señala que en breve se dará a conocer de manera oficial.

According to Andrés Martínez, Director of the Mexican Caribbean Tourism Promotion Council (CPTQ), November is currently a season with much more solid hotel occupancy rates which led organizers to rethink timing of the event since November is a busier month, and it’s also TRI season here in Cozumel

The revamp will see the festival broaden its musical focus by integrating more diverse genres and opening the doors to a wider audience. Martínez, who heads the Consejo de Promoción Turística del Caribe Mexicano (CPTQ), says the event’s main objective is to encourage tourism in low seasons.

He says part of the restructuring will also see the festival change venues. He says the first edition of the Mexican Caribbean Music Fest will be held in Playa del Carmen, but they are considering different venues for future events.  No word yet as to whether Cozumel will be combined as part of the venue.  This was done several years ago with a Caribbean Film Festival and it was quite successful with participants seeing both the mainland and the island.

The festival will combine national and international talents that attract both North American and Mexican markets. “I spoke with Riviera Maya hotels and it was established that it was necessary to promote the event with new genres” he added.

Details of a lineup and dates for a possible first edition have not yet been revealed, however, Martinez says the official announcement is expected soon.